Brand Strategy
At Illumina Creative, we prioritize your customers' needs, diving deep into their preferences and behaviours to craft bespoke brand development strategies, including market research, customer profiling, and personalised content creation, to resonate deeply, foster loyalty, and drive meaningful engagement.
01
Hexagon Recruiting
We developed a brand strategy focusing on digital recruitment. Our team crafted a unique logo, designed an intuitive interface, and conceptualized an engaging app.
Our strategy enabled our client to reduce recruitment fees by 70% and efficiently fill roles in South Africa and Namibia, ensuring a seamless hiring process without traditional recruiter costs.
02
Cusp Technologies
Our team executed a brand redesign to reflect their focus on innovative telecom and connectivity solutions in Africa. We created a new brand name, concept, identity, visual guide book and full marketing strategy. We also created a modern website and sales materials for potential partners and clients.
03
VirtlX
The VirtlX logo was outdated and needed a refresh. Our team relooked their logo using the existing brand colour palette, to design a more modern logo which captured the nature of their company within the techspace.
04
Kairos Collective
Alan Giles, founder of Fractional Execs, had expanded their offering through subsidiaries. Client requested that our team assisted with their brand structure, hierarchy and brand messaging, which was implemented across the various websites, which we had designed for them.
